When I look at a community organisation or regional business website for the first time, there’s something I check within about ten seconds. Not the colours. Not whether the logo is the right size. Not the fonts. I look at the top of the homepage and check whether there’s a rotating image slider (that thing […]
Caolan
Head Honcho @ Regional Business Toolkit
I tried six tools. Then I built my own.
I spent six months looking for the right client portal. Then I built it myself. Picture this. Your organisation has a website care plan with a local agency. Reports arrive every month… updates on what’s been fixed, what’s been improved, how your traffic is trending. They’re useful. You read them when they land, then file […]
The 2026 Trends Report
What Regional and Impact-Driven Organisations Must Get Right to Stay Viable, Visible, and Trusted By almost any measure, 2026 doesn’t feel like a normal year. Across regional Australia, particularly in the country communities that form the backbone of our regions, business owners, not-for-profits, councils, and community organisations are carrying more responsibility with fewer people, tighter […]
The 10-Minute Google Reviews Page That Instantly Boosts Trust
… and why every small business should have one Why Reviews Are Your Online Trust Currency If you run a small business or community organisation in regional Australia, you already know how much word of mouth matters. Out here, a good recommendation travels fast… and so does a bad one. But the way people check […]
Why You Should Add an llms.txt File to Your Website
…and how it helps protect your content in the age of AI Looking out for your business in a changing digital world You’ve probably heard of a robots.txt file, the little text file that helps search engines like Google understand which parts of your website they can or can’t access. But there’s a new file […]
What Questions Should I Include in My FAQ Section?
What Questions Should I Include in My FAQ Section? And Why Every Website Needs One If you’ve ever answered the same question three times in a week — by phone, email, or Facebook message — your website probably needs an FAQ page. For small businesses and community organisations, especially in regional areas, an FAQ section […]
12 Ways to Prepare for Summer Sales
Black Friday and the pre-Christmas period are crucial for retailers in Australia. The Financial Review cite that 20% of all non-food transactions take place in these months alone. While it’s a time filled with potential for substantial revenue, it can also be incredibly daunting for small regional businesses. Revenue is a lagging indicator, which really […]
Driving Local Impact: A 12-Week Plan to Promote Your New Website
TL;DR Launching a new website should be fun and exciting. However, many people jump straight into the next task in their diary, often unrelated to their website, and usually because they are not sure how to leverage their new website. Here’s a 12 week plan that will help you make the most of launching your […]
Some examples of small tasks
Ok. You woke up at 3:24am with a list of a dozen things that you should do on your website. But now that you’ve dropped the kids at school, responded to the most urgent of emails, dealt with a half dozen phone calls, and you’re already onto your thrid cup of coffee for the day… […]
Mastering Email Compliance in 2024: A Simplified Guide for Regional Businesses
Navigating the Shift in Email Compliance Your emails are landing in the spam folder, right? Well if they are, you’re not alone. At the start of February Google and Yahoo shifted the goalposts for email compliance, resulting in far more business emails landing in the dreaded spam folder. If you’ve found yourself scratching your head […]
