Black Friday and the pre-Christmas period are crucial for retailers in Australia. The Financial Review cite that 20% of all non-food transactions take place in these months alone. While it’s a time filled with potential for substantial revenue, it can also be incredibly daunting for small regional businesses. Revenue is a lagging indicator, which really […]
Category: Wordpress
Driving Local Impact: A 12-Week Plan to Promote Your New Website
TL;DR Launching a new website should be fun and exciting. However, many people jump straight into the next task in their diary, often unrelated to their website, and usually because they are not sure how to leverage their new website. Here’s a 12 week plan that will help you make the most of launching your […]
Some examples of small tasks
Ok. You woke up at 3:24am with a list of a dozen things that you should do on your website. But now that you’ve dropped the kids at school, responded to the most urgent of emails, dealt with a half dozen phone calls, and you’re already onto your thrid cup of coffee for the day… […]
How to Create A New Admin User in WordPress
You needed some updates made on your website and your developer has asked for login (or “credentials”) for your website. You just have him/her your own login details? Right? In this post let’s unpack: When someone would likely ask you for access to your website. The best way to create a new user in WordPress. […]
What is a website health check and when should I do one?
How healthy is your Website Your website is a valuable marketing asset. It serves as the first contact point that many customers have with your brand. Having a strong presence in search and in social media is necessary to get “eyeballs”. But equally important is having a healthy website. Does your website load slowly? Are […]
Tools To Help Create Your Visual Brand
Do you have a strong, clear visual brand that aligns perfectly with your ideal customer? If you’re reading this then I suspect that you either want to refine your visual brand or create one from scratch. If so, then in this article I’ll cover some of the visual brand tools that you can use. What […]
20 Blog Post Ideas To Get You Started
Do you know you need to “blog” but you’re not sure how to get the ball rolling? Here are 20 blog post ideas to get you started. Why blog? A consistent stream of quality content on your website helps to: Answer customer questions before they’re even asked Differentiate between you and your competitors Place you as […]
WordPress Maintenance Essentials
Want to manage your own website? That’s great news. Managing your own site has lots of benefits including: Confidence that the right tasks have been done regularly, Keeping you more in touch with your website and how it’s performing, Not needing to pay for someone else to do it for you. But at the same […]
10 Reasons Your Business Needs a Google Account
Google is everywhere – True. Everyone uses Google – Not true. But even so, the statistics are pretty staggering. By the middle of 2014 67.5% of web searches and 87.1% of mobile searches in the US were via Google. In total Google served 11.9billion search results per month during that period. While not ‘everyone’ uses […]
Exploring Citations
Which and why citations are important to the success of your local business. We want to people to find our business on the web right? Search Engine Optimisation (SEO) sounds really technical and many business owners can be really anxious about knowing where to start. Business citations however are an easy way to get a […]
