You needed some updates made on your website and your developer has asked for login (or “credentials”) for your website. You just have him/her your own login details? Right? In this post let’s unpack: When someone would likely ask you for access to your website. The best way to create a new user in WordPress. […]
Regional Business Toolkit Articles
Want to dive deep in some of my best tools, tactics and strategies? Read on.
What is a website health check and when should I do one?
How healthy is your Website Your website is a valuable marketing asset. It serves as the first contact point that many customers have with your brand. Having a strong presence in search and in social media is necessary to get “eyeballs”. But equally important is having a healthy website. Does your website load slowly? Are […]
Tools To Help Create Your Visual Brand
Do you have a strong, clear visual brand that aligns perfectly with your ideal customer? If you’re reading this then I suspect that you either want to refine your visual brand or create one from scratch. If so, then in this article I’ll cover some of the visual brand tools that you can use. What […]
Focus Funnel
We live in a busy world, we’re barraged by 1,000s of marketing messages each day, and our attention span is officially less than a goldfish. It’s no surprise that there is such a global obsession with “productivity”. But my motto is that ‘productivity is less about doing more things, and more about doing the right […]
How to Verify a Facebook Page for a Local Business
You are on Facebook right? I mean your business has a Facebook Page doesn’t it? And more importantly you know how to verify a Facebook Page don’t you? Despite declining reach, and the increasing need to “pay to play” on Facebook it is still the mainstay of social media platforms for most local businesses. As […]
20 Blog Post Ideas To Get You Started
Do you know you need to “blog” but you’re not sure how to get the ball rolling? Here are 20 blog post ideas to get you started. Why blog? A consistent stream of quality content on your website helps to: Answer customer questions before they’re even asked Differentiate between you and your competitors Place you as […]
WordPress Maintenance Essentials
Want to manage your own website? That’s great news. Managing your own site has lots of benefits including: Confidence that the right tasks have been done regularly, Keeping you more in touch with your website and how it’s performing, Not needing to pay for someone else to do it for you. But at the same […]
How to Install a Custom Google Analytics Dashboard
Google Analytics is a free tool that tracks each little interaction that your visitors have with your website. In fact it’s the standard measurement tool for around 50 million websites across the world. In it’s most basic form people use Google Analytics to answer the question “how many people visited my website” but you can […]
2017 One Page Strategic Plan
2017 One Page Strategic Plan Each year I sit down in December and prepare my year ahead – and a big part of this was preparing my 2017 one page Strategic Plan for Regional Business Toolkit. Why plan? Benjamin Franklin is touted to have said “By failing to prepare, you are preparing to fail.” Without a roadmap, […]
LastPass: How to implement a password manager in your business
If you’re like most people the keys to your business are stored online. Bank accounts, employee details, supplier contracts, vehicle information and so much more. If you’re still like most people the passwords that protect these records are OK at best. In fact according to TeleSign 73% of adults use the ONE password for multiple websites […]
ESTABLISHED IN 2014 | SMALL BUSINESS AND COMMUNITY ORGANISATION SPECIALIST | VICTORIAN OWNED AND OPERATED
About
Caolan O'Connor is a digital coach and WordPress developer who loves helping regional business owners connect the tools and connect the dots to scale their business, their productivity and their online brand.