Shepparton Festival

Project type: website

Shepparton Festival has played a major role in changing the face of the arts culture in the Shepparton region. The annual festival offers a diverse program, balancing innovative and mainstream arts, mixing community and professional performances and appealing to a wide audience. Having celebrated its 21st birthday in 2017, and being awarded Bronze in the 2015 RACV Victorian Tourism Awards the Shepparton Festival is a major cultural asset to regional arts across Victoria.

Shepparton Festival Portfolio on Mac
Previous version of the Shepparton Festival website
Previous version of the Shepparton Festival website

The Challenge

The Shepparton Festival team felt their previous website was "outdated and difficult to manage". Although it was already built on WordPress it wasn't an intuitive process for the team to keep up to date. This resulted in a website that was a poor reflection of the quickly evolving Festival.

Furthermore, the Festival wanted to engage online ticketing (at the time they were taking enquiries and manual payment via cheque), deep social media integration, and better ways to showcase their generous sponsors.

With over 40 individual events over a 17 day period (and almost as many venues) it was important that patrons and attendees could discover information about individual events easily.

The Solution

Regional Business Toolkit provided the Shepparton Festival with an entirely new website, built from the ground up on WordPress.

Highlights include:

  • A bespoke visual design to match their existing printed collateral. Each year a different hero image is used to anchor the brand - the capacity for this to be deployed (or changed each year) onto every page on the site within a few clicks was used.
  • A custom display of all events within the Festival was developed, allowing website visitors to filter in a variety of ways (location, cost, theme, date, etc).
  • Embedded feed from their Facebook Page styled in a manner complimentary to the current branding.
  • Provision of a visual editor (BeaverBuilder) to enable simple editing by Committee staff.

In the client's own words...

This is fantastic! The layout is delightful and stimulating. Thank you Caolan for the amazing amount of work you did to get the 'behind the scenes' sorted. - Amanda McCulloch, Festival General Manager.

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ESTABLISHED IN 2014 | SMALL BUSINESS AND COMMUNITY ORGANISATION SPECIALIST | VICTORIAN OWNED AND OPERATED

About

Caolan O'Connor is a digital coach and WordPress developer who loves helping regional business owners connect the tools and connect the dots to scale their business, their productivity and their online brand.