Victoria’s High Country
Application of new branding to the one of Victoria's largest tourism websites.
What we delivered:
-
Client
Tourism North East
www.victoriashighcountry.com.au -
Delivered
March 2021
The Project Brief
In 2021 Tourism North East delivered new High Country branding across their marketing channels. This included refreshing the look and feel of victoriashighcountry.com.au website. TNE approached Regional Business Toolkit to carry out this work.
At the same time we also took the opportunity to merge all the editorial content from walkhighcountry.com.au with their main website, and to rewrite SEO meta information across the entire site.
What we delivered
Custom Library of Styled Blocks
The new High Country branding looked fantastic, but the challenge was to translate this into a library of interchangeable blocks that reinforced the brand across desktop through to mobile. A website is never static, and especially with changes in seasonal highlights, the goal was to provide Tourism North East (TNE) with a robust way that they could add/remove content while always remaining on brand. In this case the website was already built using the Beaver Builder framework, so we already had a good foundation to simply extend their component library.
Australian Tourism Data Warehouse integration
The Australian Tourism Data Warehouse (ATDW) is Australia's largest database of tourism product (with over 50,000 tourism operators and attractions listed). While the website already had a robust ATDW integration that synced 1000's of operator listings each day, our task was to bring fresh styling to ATDW feeds and invididual operator listings.
Maps and Routes
At the heart of all the best tourism websites are itineraries, maps, and routes providing visitors with inspiration around how/where to travel. This website also fetches KML map data, elevation data (especially for riding routes), and clickable maps.
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