… and why every small business should have one
Why Reviews Are Your Online Trust Currency
If you run a small business or community organisation in regional Australia, you already know how much word of mouth matters. Out here, a good recommendation travels fast… and so does a bad one.
But the way people check those recommendations has changed. Instead of asking a neighbour over the fence, they’re pulling out their phone and typing your business name into Google.
And what pops up first?
Those little gold stars under your name.
Google Reviews are today’s digital “over the fence” chat. They give potential customers a quick sense of whether they can trust you, often before they even click through to your website.
Yet many businesses are missing a simple trick: creating a dedicated page on their website that showcases their best Google Reviews. It’s a 10-minute job that can pay off for years, and with a free tool like Senja.io, it’s even easier.
The Problem: Hidden Trust Signals
Most small business owners work hard to earn positive reviews. You might:
- Ask happy customers to leave feedback.
- Respond to comments on Google.
- Keep your service consistent so the stars keep shining.
But here’s the catch: if your reviews are only on Google, you’re relying on people to find them.
That means:
- Potential customers who do find your website might never see them.
- Your reviews aren’t helping to keep people on your site longer.
- You’re missing the chance to reinforce trust right when it matters most while someone is deciding whether to call, email, or buy from you.
In short, your hard-earned reviews are hiding in plain sight.
Why It Matters: Trust First, Details Later
When someone lands on your website, they’re usually asking themselves two questions, in this order:
- Can I trust you?
- Do you have what I need?
If you can’t answer the first question quickly, they may never bother to find the answer to the second.
Adding a Google Reviews page gives you a shortcut to building that trust:
- People see proof from other customers, not just your own claims.
- It signals that you’re confident in your reputation.
- It gives visitors a reason to stay longer on your site and explore.
The Solution: A Dedicated Google Reviews Page… Made Simple with Senja.io
A Google Reviews page is simply a webpage on your site that displays your customer feedback in an attractive, easy-to-read format.
You could build it manually. But for small business owners who don’t have time to fiddle with design and code, there’s a much faster way: Senja.io.
Senja.io is:
- Free for up to 15 reviews (plenty for most small businesses).
- Fun and easy to style — choose colours, fonts, and layouts that match your brand.
- Super easy to embed — just copy and paste one line of code into your website.
It works whether your site is on WordPress, Squarespace, Wix, or almost any other platform.
What It Looks Like in Practice
Here’s a simple way to structure your page:
- Headline
Make it welcoming, e.g. “What Our Customers Say” or “Why Locals Choose Us”. - Embedded Senja widget
Your reviews will automatically pull in from Google and display beautifully on your site. - Call-to-action
Invite happy visitors to leave their own review: “Had a great experience? Leave us a Google Review here.” (link directly to your review form).
⭐⭐⭐⭐⭐
“Absolutely wonderful service. Friendly, on time, and went the extra mile to help us.”
— Julie, Bendigo
⭐⭐⭐⭐⭐
“The best pies in town. Worth the drive!”
— Steve, Ballarat
Curious to know what mine looks like? See my simple Google Review page.
How to Create Your Google Reviews Page in 10 Minutes with Senja.io
- Create a free Senja.io account
Go to senja.io and sign up (no credit card needed). - Import your Google Reviews
Senja will connect to your Google Business Profile and pull in your reviews automatically. - Choose a display style
Pick from different layouts (carousel, grid, single highlight) and match the colours to your brand. - Copy the embed code
Senja will give you a small snippet of code. - Add it to your website
In WordPress: paste it into a “Custom HTML” block.
In Squarespace/Wix: paste into an “Embed” block. - Publish and check on mobile
Make sure it looks great on phones and tablets.
Pro Tips for Making Your Reviews Work Harder
- Highlight your best ones: Senja lets you “pin” certain reviews to the top.
- Mix in photos: Add images of your team, shop, or work (with permission).
- Encourage more reviews: Include a “Leave a Review” link in multiple places.
- Share it regularly: Post the link on social media and community groups.
Why This Works for Regional Businesses
Regional customers often value local knowledge, community ties, and long-term reliability. A well-presented Google Reviews page:
- Shows those values in customers’ own words.
- Helps newcomers or travellers trust you faster.
- Gives you an edge when people are comparing you to other local options.
What We Recommend at Regional Business Toolkit
We now recommend Senja.io as our go-to tool for collecting and displaying reviews.
It’s:
- Quick: you can set it up during a lunch break.
- Attractive: it blends with your site design.
- Affordable: free for most small businesses.
We can set it up for you, or walk you through it over Zoom if you prefer to do it yourself.
Final Thoughts: Let Your Customers Do the Talking
You’ve already earned their praise, now let it work harder for you.
With a dedicated Google Reviews page powered by Senja.io, you can:
- Build trust the moment someone lands on your site.
- Showcase your local reputation in style.
- Make your best feedback a permanent part of your online presence.
It’s a simple, no-tech, high-impact marketing step.
Need a hand?
Whether you’re an existing client or just looking for an easy win, we can:
- Help set up your Senja.io account.
- Style it to match your brand.
- Embed it on your site so it looks perfect on all devices.
Contact us today — let’s make your reviews the most persuasive page on your website.
