Digital Strategy
Roadmap Session

Empowering Impact-Driven Organisations with Clear Digital Strategies

We understand the unique challenges faced by non-profits and service-based businesses. Our Digital Strategy Roadmap Session is designed to give you:

Strategic Focus

Align your digital efforts with your mission for maximum impact.

A Clear Action Plan

Receive actionable steps to achieve your goals efficiently.

Sustainable Growth

Build a long-term strategy for continuous improvement.

Why a Digital Strategy Roadmap?

Before diving into any digital projects such as building a new website or launching a marketing campaign, it's crucial to have a well-defined strategy so you can:

Make informed decisions

Maximise your resources

Achieve your strategic goals

What you'll gain:

You'll walk away with a Tailored Digital Strategy that fist your your organisation’s specific needs and goals. This ensures you:

Align all your digital efforts with your mission

Drive impactful results

Our process:

Process01

Initial Workshop

We’ll kick off with a 2-3 hour video call with your team to dive deep into your organisation’s vision, target audience, and success criteria. This collaborative approach helps us understand your unique challenges and opportunities.

Process02

In-Depth Analysis

Then our team will conduct extensive research into your digital footprint and market landscape. Including a Website Traffic Analysis, a Competitor Review, a 1-Page Marketing Plan, Customer Persona and more.

Process03

Delivering the Roadmap

We’ll compile all insights and research into a 12-month Digital Strategy Roadmap tailored just for you. This roadmap will serve as your guide to achieving your strategic goals through digital channels.

Here's what you'll receive as part of the Digital Strategy Workshop

Facilitated Workshop

Clarify your mission, customer value, and project success criteria.

Website Traffic Analysis

Review of current performance and gain insights for potential growth

Competitor Review

Benchmark against competitors to identify strategic advantages

Web Hosting Review

Assessment of hosting performance and security.

Website Sitemap

Structuring pages for optimal user experience.

1-Page Marketing Plan

Overview of current customer acquisition and conversion tactics.

Customer Persona

Detailed profiles to better target your audience.

Customer Journey Map

Elevate user experience across your digital touchpoints.

Digital Strategy Roadmap

A customised, actionable plan for digital growth.

LIMITED TIME ONLY

Pricing and next steps

For a limited time, our Digital Strategy Roadmap session is available at a special rate of $1,200 + GST (reduced from $2,000).

To get started, purchase via credit card below, and we’ll reach out to schedule your initial workshop and get the necessary details.

Commitment to your growth

We are passionate about helping regional businesses and impact-driven organisations grow and scale. By partnering with us, we’ll provide you with the digital tools and strategies needed to make a bigger impact on your community.

Have questions? Feel free to contact us to discuss how we can help your organisation thrive.

To your success,
Caolan O’Connor
Regional Business Toolkit

Frequently asked questions

What is a Digital Strategy Roadmap, and why do we need it?

A Digital Strategy Roadmap is a comprehensive plan that outlines the steps your organisation needs to take to achieve your digital goals. It ensures that every digital effort is strategically aligned with your mission, helping you maximise impact and avoid wasting resources on ineffective tactics.

How long does the Digital Strategy Roadmap session take?

The initial workshop is a 2-3 hour video call with you and your team.

Following this, our team dedicates additional time to conduct in-depth research and analysis, ultimately delivering your customised roadmap within 1 week.

For clarity, what do I get from this workshop?

Great question.

You will receive a detailed, written digital strategy document that maps out the tasks (in order) to achieve your goals in the next 12 months. No fluff. No chasing shiny objects that aren't important to moving the needle. Just one clear plan to follow, where each step builds on the last. It includes a detailed analysis of your current digital footprint, competitor review, customer personas, a marketing plan, and a customer journey map, along with specific actions and recommendations for growth.

Of course, most people find that the process is just as valuable as (if not more than) the output. For example, taking some time to really dial in your Customer Persona, or critically evaluating your Competitors, or simplifying the Customer Journey from curious to converted are all exercises have massive impacts outside of just your digital strategy.

Who should participate from our organisation in the initial workshop?

In our experience the sweet spot is having 2-3 key decision-makers on the call. This may include the business owner, CEO, marketing director, communications manager, or another person who can provide valuable insights into your organisational goals and challenges.

However, the call is fast paced and we make incremental decisions along the way. It's not uncommon for us to tackle questions like "you are currently trying to market 11 different services, but we can see you have the resources to effectively market 3 services well... let's decide which 8 don't feature in your strategy" (or similar). Point is, so we can deal with these kinds of questions on the call, we need decision makers on the call.

Can I shop the Digital Strategy around?

Sure.

It's your strategy.

The roadmap is designed so that it can be implemented either by your in-house team or with external help. If you choose to work with us for the implementation, we offer to credit the price of the roadmap against the implementation fee. Otherwise, the detailed plan can guide discussions and work with other agencies.

What if we don't have a lot of existing digital data or a website?

That’s perfectly okay! Part of the workshop’s purpose is to understand your current situation, even if it's at the early stages. We'll provide recommendations tailored to your starting point and help you build a strong digital foundation.

How do we get started, and what is the payment process?

You can get started by purchasing the Digital Strategy Roadmap via any of the links above using a credit card (a tax invoice and receipt will be automatically supplied) . Alternatively, if you require an invoice first or need direct deposit details, please contact support@regionalbusinesstoolkit.com.au and we'll get it sorted.

Once payment is confirmed, we'll reach out to schedule the workshop and gather necessary details to begin our review and recommendations.

Do you offer ongoing support after delivering the roadmap?

Yes, we offer ongoing consulting and support services to help you implement the roadmap effectively. Our goal is to ensure that you achieve your strategic goals and continue to grow your impact through digital channels.

ESTABLISHED IN 2014 | SMALL BUSINESS AND COMMUNITY ORGANISATION SPECIALIST | VICTORIAN OWNED AND OPERATED

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