… and why every small business should have one Why Reviews Are Your Online Trust Currency If you run a small business or community organisation in regional Australia, you already know how much word of mouth matters. Out here, a good recommendation travels fast… and so does a bad one. But the way people check […]
Category: Reputation Management
12 Ways to Prepare for Summer Sales
Black Friday and the pre-Christmas period are crucial for retailers in Australia. The Financial Review cite that 20% of all non-food transactions take place in these months alone. While it’s a time filled with potential for substantial revenue, it can also be incredibly daunting for small regional businesses. Revenue is a lagging indicator, which really […]
7 traits needed for an effective personal brand
Why is your online brand important? At the end of the day people buy things from other people! And the easiest way to earn the trust and rapport needed for that basic relationship is to connect in a human to human way. In fact, we actively seek this out most of the time. How do […]
