A client recently gave me some honest feedback on a website mockup: “I have some concerns that if the design is AI-generated, it might look too similar to other websites using the same generator. The gradient and headline formatting, for instance, seem quite standard.” They were right to ask. I respect that they did, because […]
Category: AI
Your Website’s Next Visitor Might Not Be Human
In January this year, someone in Australia asked an AI assistant to sort out their cinema tickets. They didn’t open a website. They didn’t type in a card number. The AI chose the session, paid with their Commonwealth Bank card, and the booking was done. The cinema, the bank and the AI all recognised it […]
Why You Should Add an llms.txt File to Your Website
…and how it helps protect your content in the age of AI Looking out for your business in a changing digital world You’ve probably heard of a robots.txt file, the little text file that helps search engines like Google understand which parts of your website they can or can’t access. But there’s a new file […]
