… and why every small business should have one Why Reviews Are Your Online Trust Currency If you run a small business or community organisation in regional Australia, you already know how much word of mouth matters. Out here, a good recommendation travels fast… and so does a bad one. But the way people check […]
Category: Wordpress
Why You Should Add an llms.txt File to Your Website
…and how it helps protect your content in the age of AI Looking out for your business in a changing digital world You’ve probably heard of a robots.txt file, the little text file that helps search engines like Google understand which parts of your website they can or can’t access. But there’s a new file […]
12 Ways to Prepare for Summer Sales
Black Friday and the pre-Christmas period are crucial for retailers in Australia. The Financial Review cite that 20% of all non-food transactions take place in these months alone. While it’s a time filled with potential for substantial revenue, it can also be incredibly daunting for small regional businesses. Revenue is a lagging indicator, which really […]
Driving Local Impact: A 12-Week Plan to Promote Your New Website
TL;DR Launching a new website should be fun and exciting. However, many people jump straight into the next task in their diary, often unrelated to their website, and usually because they are not sure how to leverage their new website. Here’s a 12 week plan that will help you make the most of launching your […]
Some examples of small tasks
Ok. You woke up at 3:24am with a list of a dozen things that you should do on your website. But now that you’ve dropped the kids at school, responded to the most urgent of emails, dealt with a half dozen phone calls, and you’re already onto your thrid cup of coffee for the day… […]
How to Create A New Admin User in WordPress
You needed some updates made on your website and your developer has asked for login (or “credentials”) for your website. You just have him/her your own login details? Right? In this post let’s unpack: When someone would likely ask you for access to your website. The best way to create a new user in WordPress. […]
What is a website health check and when should I do one?
How healthy is your Website Your website is a valuable marketing asset. It serves as the first contact point that many customers have with your brand. Having a strong presence in search and in social media is necessary to get “eyeballs”. But equally important is having a healthy website. Does your website load slowly? Are […]
Tools To Help Create Your Visual Brand
Do you have a strong, clear visual brand that aligns perfectly with your ideal customer? If you’re reading this then I suspect that you either want to refine your visual brand or create one from scratch. If so, then in this article I’ll cover some of the visual brand tools that you can use. What […]
20 Blog Post Ideas To Get You Started
Do you know you need to “blog” but you’re not sure how to get the ball rolling? Here are 20 blog post ideas to get you started. Why blog? A consistent stream of quality content on your website helps to: Answer customer questions before they’re even asked Differentiate between you and your competitors Place you as […]
WordPress Maintenance Essentials
Want to manage your own website? That’s great news. Managing your own site has lots of benefits including: Confidence that the right tasks have been done regularly, Keeping you more in touch with your website and how it’s performing, Not needing to pay for someone else to do it for you. But at the same […]
