Marketo published an eBook called Contagious Content: What People Share On Facebook and Why They Share It. It contained 35pages of hints, tips and strategies, all laid out with clean examples. If don’t find yourself compelled to print it out and stick it to your office wall then you’re a pretty tough nut to crack. While […]
Caolan
Head Honcho @ Regional Business Toolkit
Filter bots from Google Analytics
#AskCaolan – Episode 02 – How do I filter bots and spammers from my Google Analytics? This week’s question comes from Sarah Simpson, a jeweller in regional Victoria, who use Google Analytics to track her website traffic. In this episode I discuss two ways you can easily filter referral spam from your Analytics. Firstly I show you […]
7 traits needed for an effective personal brand
Why is your online brand important? At the end of the day people buy things from other people! And the easiest way to earn the trust and rapport needed for that basic relationship is to connect in a human to human way. In fact, we actively seek this out most of the time. How do […]
Gmail tracking
#AskCaolan – Episode 01 – Is there a way of tracking in Gmail if an email or email attachment has been opened or read? This week’s question comes from Made in Murrindindi, a regional organisation in central Victoria, who use Gmail as their main email client. In this episode I discuss three different ways you […]
What Email Personality Are You?
Watch out! I’m an “email destroyer” according to this fun and enlightening quiz by Hubspot. In fact I’ll admit that I chuckled a little when I read my definition as someone with an “undeniable love for tools that help them email like a machine, they try to avoid sounding like one.” Sounds about right to me. […]
10 Reasons Your Business Needs a Google Account
Google is everywhere – True. Everyone uses Google – Not true. But even so, the statistics are pretty staggering. By the middle of 2014 67.5% of web searches and 87.1% of mobile searches in the US were via Google. In total Google served 11.9billion search results per month during that period. While not ‘everyone’ uses […]
Exploring Citations
Which and why citations are important to the success of your local business. We want to people to find our business on the web right? Search Engine Optimisation (SEO) sounds really technical and many business owners can be really anxious about knowing where to start. Business citations however are an easy way to get a […]
All you ever wanted to know about responding to online comments
Does thinking about how to respond to online comments make you anxious? Are you worried about saying the wrong thing and inciting a small rebellion online? Can you picture a horde of virtual townsfolk brandishing pitchforks and waiting with baited breath for your reply? If that sounds like you you’re not alone. In this article […]
How to shrink images to under 100kb (the easy way)
Are your photos so large you need to email them one at a time? Do you have pictures that seem to take ages to load on your website? Are you struggling to fit your image library on a single hard drive or even your server? These issues are becoming more and more common with the […]
What social platforms a tourism business should choose
Want to “get on social” but not sure where to start? The sheer number of social platforms available to business today is staggering and the choice can be paralysing. Like most business owners you probably have enough on your plate with day to day operations without adding the burden of trying to work out where […]
